
UI/UX Designer
Thao Le - Rosemary
I am a UI/UX Designer with 3+ years of experience in creating user-centered mobile and web solutions. With expertise in CRM, e-Commerce, IoT, education, fleet management, and landing page design, I focus on usability and intuitive design to deliver impactful digital products. Proficient in Figma, Miro, Zeplin, and Adobe Creative Suite, I bring a research-driven and innovative mindset to help teams build exceptional user experiences.
Personal Experience
Product Designer at VIETMAP JSC (09/2024 — Present)
Ho Chi Minh city
FleetWork – Driver Connect App
- Designed a mobile app for fleet drivers to streamline daily operations, including route tracking, task updates, and communication with managers
- Focused on usability and intuitive UX flows to minimize driver effort and improve task efficiency on the go
- Key Skills: Mobile UX, User Flow Design, Figma, ShadCN/UI
FleetWork – API Key Management Console
- Created a web console for administrators to generate, monitor, and manage API keys securely
- Designed dashboards with clear navigation, data visualization, and role-based controls to improve system transparency and ease of use
- Key Skills: Dashboard UI, Web UX, Figma, Untitled UI, Adobe Suite
UI/UX Designer (02/2024 — 08/2024)
Ho Chi Minh city
Freelance E-Commerce Website
- Designed a modern, user-friendly e-commerce platform with seamless navigation, engaging visuals, and intuitive product pages to enhance the shopping experience
- Built a design system and UI components based on client requirements, ensuring consistency across all pages
- Collaborated closely with the client through review sessions, refining designs for both desktop and responsive mobile versions
- Key Skills: UI/UX Design, Responsive Web Design, Figma, Untitled UI, Adobe Suite
UI/UX Designer - Contractor at VLeisure (05/2023 — 12/2023)
Ho Chi Minh city
Vleisure.com
Property Management System (PMS)
- Designed a user-friendly platform for hotel businesses to manage bookings, revenues, and amenities with intuitive navigation and streamlined workflows
- Collaborated with Product Owner and Business Analyst to gather requirements and resolve usability issues
- Created and refined UI designs in Figma, based on Jira tasks and leader feedback, ensuring alignment with business goals
- Key Skills: UX Research, UI Design, Figma, Tailwind CSS, Ant Design
UI/UX Designer at TMA Solutions (06/2022 — 03/2023)
Ho Chi Minh city
Tmasolutions.vn
Project Highlights
CRM for Real Estate
- Designed core user flows (cart, customer interaction, data management) to improve usability and sales efficiency in the real estate sector
- Collaborated in a 5-member Agile team using Jira, with weekly design reviews
- Created UI screens in Figma, ensuring consistency across pages
- Key Skills: UX Flow Design, Figma, Miro, Material Design, Adobe Suite, Zeplin
Pronest – IoT Mobile App & E-Commerce Website
- Designed mobile app to control IoT devices and manage swiftlet farming, published on App Store & Google Play
- Built e-Commerce website to sell devices and present smart farming solutions
- Researched IoT operations and translated into intuitive UX across app screens
- Designed brand identity and logo for Pronest
- Key Skills: UX Research, Mobile App Design, E-Commerce UX, Figma, Material Design, Adobe Suite
EDUCATION
KeyFrame (Feb 2022 — Aug 2022)
Ho Chi Minh city
- UI/UX Product Design
- Certificate of UIUX Web/Mobile Product Design
- Certificate of UI Figma Design
- https://keyframe.vn/
Kent Center (Aug 2020 — Jan 2021)
Ho Chi Minh city
- Graphic Design certificate of completion
- https://kent.edu.vn/
Ho Chi Minh City University Of Education (2019 — 2023)
Ho Chi Minh city
- Bachelor of Software Engineering
- GPA 3.0
SKILLS
- Figma
- Miro
- Adobe Creative Suite
- Agile
- Zeplin
- Visual design
- User flows
- InVision
LANGUAGES
- Vietnamese (Native)
- English (Intermediate)
Personal Skills
UI/UX Design
85%
Figma
90%
User Research & Flows
80%
Mobile Design
80%
Design Systems
75%
Collaboration & Agile
70%
Van Nhat Pham
Mobile DeveloperThu Thao Nguyen
Business AnalystQuoc Bao Doan
Web DeveloperVan Hien Nguyen
Full-stack Developer
Lets Work Together
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