Social Media Manager – Trịnh Đông Tattoo

04/25 – 10/25

• Achieved 125% revenue growth over two consecutive quarters (from ~220M VND in April to nearly 500M VND in September 2025) while maintaining marketing costs stable at CIR <33%.
• Developed and executed the Digital & Performance Marketing strategy for Trịnh Đông Tattoo, driving both online sales growth and brand awareness expansion in Ho Chi Minh City.
• Managed a 4-member media team (2 content creators, 1 videographer, 1 video editor); streamlined the workflow for content production, paid advertising, and sales-driven campaigns.
• Optimized budget allocation between Facebook Ads (70%) and TikTok Ads (30%), focusing on funnel stages: Awareness – Consideration – Conversion; achieved a 45% increase in conversion rate and 20% reduction in cost per lead.
• Planned and implemented 3-month IMC Media Plans combining social viral activities, mini-games, and booking promotions, boosting organic reach by over 65% compared to the previous quarter.
• Conducted regular analysis of revenue, cost, and ad performance data to adjust creative strategy and audience targeting based on real customer behavior.

Digital Marketer – Thang Loi Mattress Company

06/24 - 04/25

• Managed Facebook ad accounts with a monthly budget of 500 million VND.
• Managed Google Ads campaigns with a monthly budget of 150 million VND.
• Handled TikTok Ads accounts with a monthly budget of 30 million VND.
• Maintained and updated the company website.
• Collaborated with Marketing Director to plan campaigns by product, promotion, and AOV targeting each market stage.
• Worked with content team to optimize messaging for sales funnels.
• Coordinated with sales team to optimize consultation timing, response scripts, and peak conversion windows.
• Ensured ad performance met KPI targets through daily, weekly, and monthly reporting.
• Executed multi-channel ad strategies and optimized by campaign type.
• Tracked key metrics: CPA, CPL, CPM, CPC, CTR, CR, RR, GMV, CIR, ROAS.
• Optimized KPIs across Messenger, Lead, and budget-limited campaigns.
• Reduced ad cost to 25% of revenue.

Key Achievements:

• Managed total budget: 555 million VND/month
• Generated: 23,898 leads
• AOV: 3 million VND | Orders: 867 | GMV: ~2.6 billion VND

Digital Marketer – HuyKhanh Jewelry

01/24 – 05/24

• Objective: Drive traffic from offline channels to online and boost sales via Facebook.
• Built advertising system on Facebook Ads Manager.
• Developed Marketing, Media, and Promotion Plans tailored for the jewelry industry.
• Created detailed ad strategies and budget allocations for Facebook Ads.
• Managed a 2-person team (content & media).
• Deployed and optimized Facebook ad campaigns for B2C sales.
• Built AI automation workflows via Make to optimize customer insights.
• Tracked and optimized key ad metrics: CPA, CPM, CPC, CTR for Messenger-based campaigns.
• Reported ad performance by day, week, and month based on campaign types.

Key Achievement:

• Reduced cost per Messenger lead for the jewelry industry to ~8,000 VND with an average order value of 500,000 VND.